Devin
Santiago
I come up with the idea, shoot it, and cut it. Content people actually stop for.
followers across my own platforms
views across my top 5 dance trends
in movement, performance and choreography
Video Production, Rutgers University, Cum Laude
Three lenses.
One director.
Film, photo and my own creator brand all come from the same place: knowing how a body moves on camera and what makes someone keep watching.
Selected
Work
Every project lists what I actually did. Give me the pillar and I'll give you the idea, the shoot and the cut.
One real estate brand, three content pillars. A listing told like a story, a comedy series that gets shared, and the founder's expertise that builds trust with landlords.
Educational video for a men's aesthetic medicine brand: expert led, captioned and cut for YouTube Shorts and Reels.
Launch content for a Slack native task app, turning a B2B tool into scroll stopping video.
Open house promo and a hip hop workshop reel featuring choreographer David Thomas, built to fill classes and drive registrations.
Starred in and choreographed the official music video, building and blocking every sequence with the director.
Stock footage cut to tell a story. Pacing, sound and narrative, all in the edit.
How I work
You bring the pillar or the goal. I bring the idea, the hook and the shot list that make it land on the platform.
On set I direct talent like a choreographer: energy, timing, blocking. Then I shoot it myself.
Edited to the beat and built for the feed: captions, pacing, formats for every platform.
Yungdaddy
cack
I don't just join trends, I start them. I take a song, make the choreography my own, and people learn it and post it as theirs.
About
Choreographer first. Filmmaker always.
I'm Devin. I've been dancing for 25 years, and it's still how I see everything: timing, energy, and the exact moment someone stops scrolling.
I studied video production at Rutgers, then grew a following of 900K+ by taking trends and making them my own. Now I do the same for brands. Give me the pillar, and I'll come up with the concept, direct it, shoot it and cut it.
What I'm always chasing is the moment that feels real: a landlord's honest reaction, a dancer at the top of a kick, a family laughing between shots. That's what people remember.
Based in NJ / NYC. Lead choreographer at Planet Dance, fitness instructor at Viva Z Club, and when I'm not on set, I'm probably at the park with my lab, Bentley.